Cosmetics IOA Map RO 2021

The InsightOut Map considers Digital Presence and Digital Maturity for the top 6 players in the Cosmetics category of the Romanian e-commerce ecosystem.



The report is based on InsightOut Analytics’ methodology considering 7 dimensions and 15 subdimensions, computed by measuring more than 37 features of each player.



The players in this year's report: Notino, Oriflame, Douglas, Parfimo, MAKEUP, Sephora, and Esteto.







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