InsightOut Map - Cosmetics
An evaluation of Digital Presence & Digital Maturity
Digital competitiveness in Cosmetics E-Commerce
The InsightOut Map considers Digital Presence and Digital Maturity for the top 6 players in the Cosmetics category of the Romanian e-commerce ecosystem.
The report is based on InsightOut Analytics’ methodology considering 7 dimensions and 15 subdimensions, computed by measuring more than 37 features of each player.
The players in this year's report: Notino, Oriflame, Douglas, Parfimo, MAKEUP, Sephora, and Esteto.